6 Mom Entrepreneurs on Moving Progress Forward


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It goes without saying that when it comes to running a business or simply work culture in general, women face an uphill battle of unique challenges that their male counterparts do not have to experience. Since the start of the pandemic, these issues have only been exasperated as childcare and household responsibilities have reached a boiling point and largely been placed on the shoulders of women who are juggling both work and family duties.


According to a 2021 international barometer on women’s entrepreneurship conducted by Veuve Clicquot, 62 percent of women polled believed that it is much more difficult for a woman to balance work and family life as an entrepreneur than a man. McKinsey’s Women in the Workplace 2021 report echoes similar findings, reporting that mothers are more than three times as likely as fathers to be responsible for most of the housework and caregiving during the pandemic—so much so that women who are employed full-time are often said to be working a “double shift.”


The pandemic has certainly taught us many lessons on what the future of work should look like but if we want to emerge stronger, it’s clear that women need to be at the center of Canada’s recovery efforts—and much of that focus must be on mothers.


From tech startups to lifestyle brands, we asked six founders about their experience building or leading their companies as mothers and their thoughts on how to continue moving the dial of progress.