Nature’s Bounty Creates Sleep Solutions for the High-Powered Entrepreneur

By Brennan March

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Have you ever heard the phrase “you snooze you lose”? The mantra has become a sort of rallying cry in today’s fast-paced corporate world—the notion that if you don’t do something quickly, someone else will do it first. In today’s work culture, the phrase has become less of an informal jab at laziness and more of a belief about what it takes to be successful; that the more time you devote to yourself, the less successful your professional life will be. But both science and wellness brands such as Nature’s Bounty would disagree.

Sleep isn’t merely an interruption to your busy schedule but rather the fuel behind it.

On occasional sleepless nights when you find yourself unable to sleep or get some shut-eye because of your travel or fluctuating work schedule, Nature’s Bounty Melatonin Gummies are a helpful option for getting you back on track.

Melatonin is a hormone that the brain naturally produces in response to darkness. Nature’s Bounty Melatonin Gummies are a natural health product and can help increase the total sleep time in people suffering from sleep restriction or altered sleep schedule, allowing for a more productive workday. The American Academy of Sleep Medicine says seven-to-nine hours of sleep is essential to thriving and being more present, as well as preventing chronic health conditions.

Audience members from Bay Street Bull's Mission Critical Live episode end the evening with Nature's Valley Melatonin Gummies.
Audience members from Bay Street Bull’s Mission Critical Live episode end the evening with Nature’s Valley Melatonin Gummies.

RELATED: Harry Rosen’s Retail Evolution: Mission Critical Live with President Ian Rosen

Sacrificing personal time for one’s goals is commonplace in an ambitious corporate environment but compromising on sleep does more harm than good. Some professionals even brag about sleep deprivation, which is bound to make us wonder if we’re doing enough.

In its mission to promote the benefits of rest, Nature’s Bounty recently sponsored Bay Street Bull’s live podcast episode at CLIO Toronto’s social club, where its team provided samples to some of the city’s highest-powered entrepreneurs and C-suite executives. In the days following, the reception for the product was overwhelmingly positive, with most attendees trying melatonin for the first time and enjoying the product.

Nature's Bounty melatonin gummies displayed in CLIO Toronto social club.
Audience members from Bay Street Bull’s Mission Critical Live episode end the evening with Nature’s Valley Melatonin Gummies.

For executives not getting enough total rest or those who find themselves struggling to fall asleep in the first place, Nature’s Bounty Melatonin Gummies help to increase total sleep time and reduce the time it takes to fall asleep while resetting the body’s sleep-wake cycle (which is perfect for those whose jobs require travel and the inevitable jet lag that comes with it). But for those who missed our event, Nature’s Bounty also prides itself on its accessibility, with its gummies being available on Amazon as well as in major pharmacies and retail.

Many companies – whether intentional or not – have an “always on” work culture. Increased remote work doesn’t help; being constantly connected leads to stress and fatigue. Despite recent “right to disconnect” laws, employees continue to feel pressured to work unconventional hours. This culture alters our vision of success. Harvard Business Review even did a study which found that less sleep and downtime led entrepreneurs to miss out on opportunities and make bad business decisions.

In 2019, Shopify CEO Tobias Lutke tweeted about the necessity of sleep, stating, “I need 8ish hours of sleep a night. […] Same with everybody else, whether we admit it or not.” In fact, most successful people get about seven-to-eight hours of sleep – the myth that less sleep equals more success must be put to rest. Yet for most high-powered individuals, getting the requisite rest isn’t merely a choice but something in which they need assistance. Fortunately, Nature’s Bounty is providing the safe and accessible solutions necessary to fuel a hectic work life.

“You snooze, you lose” is a mantra that we should soon retire. For motivated professionals in the modern working world, nothing sets the foundation for success like a good night’s sleep.

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