Deconstructing Fendi’s Iconic Peekaboo Bag

By Alisha Mughal

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Fendi’s Peekaboo Bag is a lesson in craftsmanship and beauty, put together by some of the most skilled leather workers in the world.

A bag so classic you just know Grace Kelly would’ve loved it in the ‘50s. Today, the Fendi Peekaboo bag is a staple in many celebrities’ lives. Everyone — from Celine Dion, to Meghan Markle, to Hailey Baldwin — seems to be enamoured of it. And for good reason.

Crafted by skilled hands trained at the The Leather School of Bagno a Ripoli — home of the finest leather workers in the world — this bag is made with the utmost care and attention. Fendi is renowned for creating the fashion industry’s most breathtaking leather goods, and its artisans pride themselves on working with precise attention to detail and pushing technical advancements where necessary when using the most luxuriant materials. 

The Peekaboo bag is considered by the Maison itself to be emblematic of its philosophy. First unveiled in 2009, it stunned with its simplicity, bolstered by Fendi’s reputation for well-made luxury. Now available through the brand’s made-to-order service, clients are able to customize the Peekaboo to fit their desires as never before. The bag has, since its conception, been spacious and utilitarian — able to withstand whatever the wearer throws in it — but now, with the bespoke service, clients can personalize their bags with a whopping 10,000 different possibilities. 

After the client sends over their creative vision, artisans hand-design the model and hand-cut its parts according to the lining. Then they stitch everything together with the finest attention to detail, as only the expertly-trained human touch can. It’s all wrapped in packaging that is exclusive to the made-to-order service. The bespoke Peekaboos are accompanied by a letter signed by Silvia Venturini Fendi, and are ready to become part of the rest of any fashion-lover’s life. 

Something so simple seems impossible today, a time when everything is so much and excessiveness is par for the course. But the quiet popularity of Fendi’s Peekaboo, its silent reign as the preferred accessory of some of the most elegant women in the world, is testament to simplicity’s triumph. This bag is timeless, it’s beautiful, and as a gift, will endear you to the heart of any recipient.

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