How Small Businesses Can Use AI to Accelerate Business Growth
In the past year, AI has become a pertinent topic in our lives, with the rapid implementation of tools like ChatGPT. In fact, a study from earlier this year by OpenAI found that AI will impact 80% of jobs. But what does this mean for small business owners?
In celebration of Small Business Week, we dive into the ABCs of productivity inspired by media personality and entrepreneur, Amber MacArthur, which integrate AI tools that are changing the game for small business owners and are a great companion for the everyday entrepreneur hustle.
Automate Production
When it comes to marketing, especially with social media, small business owners often seek tools to help support them. With the growth of AI technology, Amber notes that the ability to expedite social media content production has been a major area of focus.
For instance, Jasper is an AI writer that can generate original content that is suitable for blogs, marketing copy and product descriptions. In a short amount of time, entrepreneurs can build entire social strategies with content ideas, as well as the appropriate copy to go with it, for months at a time.
Build Bandwidth
By leveraging automation tools, Amber shares that entrepreneurs can find more bandwidth – both in time and mindshare – to successfully build and scale their business. There are now many tools that can alleviate many of the mundane tasks and free up time.
A great example of this is Otter.ai, which uses AI to automatically write meeting notes with real-time transcription, recorded audio, automated slide capture, and automated meeting summaries. It is truly akin to having a team member take notes during a meeting, without having to have a team member on hand, which is especially useful for leaner teams.
