Step into the weird, wild, and wonderful world of Mid-Day Squares, a Canadian trailblazer poised for a groundbreaking 2024. Lezlie Karls leads the charge alongside co-founders Jake Karls (her brother) and Nick Saltarelli (her husband) with a vision that transcends traditional snacking.

Billed on their website as, “Everything a chocolate bar isn’t, everything a functional bar wishes it was,” Mid-Day Squares was born from a quest for healthier, tasty snack options that could seamlessly blend nutrition and indulgence. Harnessing the power of brand storytelling and social media, the brand has challenged traditional conventions around what it means to build a business today.

Karls’ commitment to innovation shines through, propelling Mid-Day Squares as a frontrunner in its category and promising a year of unparalleled growth. It’s all a part of their plans for global domination. 

As part of the GLORY Ones to Watch 2024, read Karls’ thoughts on impact, the problems she’s trying to solve, and why this year will be their best one yet.