Taylor Swift’s influence is legendary—not only for selling out stadiums but for launching brands into the global spotlight with one well-timed photo or casual endorsement. As her Eras Tour touches down in Canada, she’s bringing more than her lineup of record-breaking hits; she’s bringing an economic boom to town. 

Swift’s endorsement of small businesses and entrepreneurs along her tour is well-known for its high impact. She’s changed entire business trajectories of the brands that she’s thrown her weight behind.  A prime example: her glimmering glitter freckles by Fazit had fans scrambling to replicate the look, sending sales of the brand skyrocketing by 2,500% as they sought to capture even a fraction of her on-stage magic. Then there’s the case of designer Kristin Juszczyk, whose custom Chiefs-themed puffer jacket worn by Swift to a Chiefs game ignited a social media firestorm and brought Juszczyk’s name onto a whole new stage. Virtually overnight, the jacket became a viral sensation, perfectly illustrating Swift’s Midas touch in amplifying indie talent and turning niche items into cult favorites.

Now, as Swift gets ready to make waves in Toronto and Vancouver, her arrival presents a golden opportunity for Canada’s thriving creative scene. The Canadian fashion industry is filled with innovators and artisans whose work could resonate globally if donned by Swift. For a designer, a nod from Swift isn’t just exposure—it’s a seismic shift.

Below, here’s a curated selection of Canadian designers and brands that embody the style, creativity, and unique craftsmanship that would align perfectly with Swift’s icon status. From polished outerwear to bold jewelry and sustainable accessories, these Canadian brands are ready for their close-up.