In Defense of the Influencer-Founder: How Susan Yara Built a $355M Breakout Beauty Brand
When Susan Yara started uploading videos to YouTube more than a decade ago, the term “influencer” barely existed. She was a beauty editor, a trained journalist, and a digital media pioneer helping build video networks at major brands like People and Forbes. But as social media platforms evolved, so did her strategy. She wasn’t just […]
Taylor Swift Could Make These Canadian Brands Go Viral During Her Eras Tour
Taylor Swift’s influence is legendary—not only for selling out stadiums but for launching brands into the global spotlight with one well-timed photo or casual endorsement. As her Eras Tour touches down in Canada, she’s bringing more than her lineup of record-breaking hits; she’s bringing an economic boom to town. Swift’s endorsement of small businesses and […]
How Connie Lo Bootstrapped Her Beauty Brand, Three Ships, on $4,000
Connie Lo’s path to founding Three Ships is rooted in the cultural, personal, and entrepreneurial crossroads of her identity as a Chinese-Canadian woman. For Lo, beauty was never just about aesthetics—it was about self-discovery, well-being, and finding harmony between two worlds that often pulled her in opposite directions. Lo’s own journey with skincare began […]
Tina Chen Craig’s Path From Bag Snob Influencer to Beauty Mogul
Learn how the founder of the beloved Bag Snob fashion blog pivoted into becoming one of the foremost entrepreneurs in the beauty industry.
