Boursin and Laurent Dagenais Bring Effortless Entertaining to Life
Toronto got a taste of European charm this summer, and it came served up on a delicious platter courtesy of Laurent Dagenais. On August 8, the Montreal-born chef and social media sensation, celebrated for his effortlessly stylish approach to cooking, teamed up with Boursin to stage La Petite Fenêtre Boursin, a one-day-only pop-up that reimagined the art of entertaining.
The concept was as simple as it was irresistible: a visually striking storefront at Nadège on Queen Street West, a curious little bell, and the promise of something special on the other side. Inspired by Florence’s centuries-old “wine windows” (historically, architectural portals where merchants once served glasses of Chianti to passersby) the Boursin window offered a modern twist. Guests who rang the bell were handed a complimentary, chef-designed cheese board for two, discreetly passed through La Petite Fenêtre.
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And not just any board. Designed entirely by Dagenais, each platter showcased Boursin’s signature flavours (Fig & Balsamic, Garlic & Fine Herbs, Shallot & Chive, and Basil & Chive) elevated with thoughtfully selected pairings. It was a study in balance: bold yet approachable, artful yet meant to be devoured. The kind of board that made you want to linger over every bite, camera in one hand, a slice of baguette in the other.
On the street, the effect was immediate. Passersby stopped, curious. A bell rang. A board appeared. Some guests settled into Nadège’s terrace, wine glasses catching the late-afternoon light, while others wandered across the street to Trinity Bellwoods for an impromptu picnic. In each setting, Dagenais’ boards became the centerpiece, an instant reason to pause, connect, and savour the moment.
Though fleeting, the activation was pure Boursin and pure Laurent Dagenais: bold, convivial, and effortlessly chic. It was a reminder that great entertaining isn’t just for the holidays or carefully orchestrated dinner parties. Sometimes, it’s as simple as the right flavours, the right people, and a chef who understands how to make everyday moments feel like something worth celebrating.
And while La Petite Fenêtre Boursin may have closed for the season, its spirit is easy to recreate. All it takes is good company, thoughtful pairings, and a wheel of Boursin.
(Photography: Elaine Fancy)
