In Canada, loyalty rewards programs have grown to be a massive industry, providing Canadians with more and more opportunities to stretch their dollars across all verticals and channels, with no signs of slowing down. AIR MILES Reward Program has certainly led the pack over the past several decades, and with both new ownership and leadership over the last few years, has plans to continue to grow and innovate to provide the best experience for its collectors and partners alike. 

In April 2022, AIR MILES announced that Shawn Stewart would take the reigns of the company as President, citing his experience in loyalty programs and customer analytics at some of the nation’s top organizations spanning the last three decades as a major factor for his appointment. Since then, the company has seen several large and positive business changes, the paramount being its acquisition by BMO earlier this year. 

“BMO is what I would say is AIR MILES’ rightful home,” Stewart says about the acquisition. “They were a huge part of our business on the credit card side, and so for them to be not just owners, but investing in growth, has been a night and day change in our business. Now we can operate with confidence – it gives us stability.”