3 Companies Changing How Girls Build Confidence

Let’s face it, growing up can be tough. Especially for girls. 

Your body is changing; everything from growth spurts to acne to beginning menstruation. Throughout the years of puberty—and even in the years following—it seems to feel like a race to grow up. It’s a vulnerable time and tweens and teens are often impressionable—girls specifically.

Various studies have shown that a girl’s confidence plummets during the years of puberty. From the rise of social media influencers to the traditional high beauty expectations embedded into society, there isn’t much messaging out there that encourages young girls to just be themselves. These three companies are trying to change that.

By creating products that cater specifically to their young demographics, and messaging that centers on girls being comfortable in their own skin, Apricotton, RUBIES, and Blume hope to create a more positive growing up experience for future generations.

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For more companies by women, for women, check out our Women Who Lead section.