Culture Counsel: How Mattel Banked Big on Marketing Barbie
![Image of Barbie driving down the street of Barbie Land in her pink car.](https://www.glory.media/wp-content/uploads/2023/08/Cover-image-for-new-barbie-movie-story-1024x478.jpeg)
![Image of Barbie driving down the street of Barbie Land in her pink car.](https://www.glory.media/wp-content/uploads/2023/08/Cover-image-for-new-barbie-movie-story-1024x478.jpeg)
Love it or hate it, the world has gone pink! Unless you are living under a rock, you cannot escape the behemoth marketing budget behind Mattel’s release of its movie, Barbie. Coupled with a record setting box office hit ($1 billion and counting), the proliferation of Barbie-associated merchandise is, depending on your perspective, all-encompassing, overwhelming, […]
13 Fascinating Barbie Facts That Will Blow You Away
![Margot Robbie smiling and sitting in the driver's seat of a bright pink convertible car. She is wearing a blue polka dot headband with a matching dress and bracelet.](https://www.glory.media/wp-content/uploads/2023/07/Barbie-Facts-1024x576.jpg)
![Margot Robbie smiling and sitting in the driver's seat of a bright pink convertible car. She is wearing a blue polka dot headband with a matching dress and bracelet.](https://www.glory.media/wp-content/uploads/2023/07/Barbie-Facts-1024x576.jpg)
It’s the summer of 2023 and these days, it seems like wherever you look, Barbie has completely dominated our feeds in anticipation of its theatrical release. With a whopping 36 brand partnerships in play, it’s no surprise why Barbie has tapped into the cultural zeitgeist of today. Before you hit the theatres, embrace your inner […]