Culture Counsel: TIFF and a Lesson on Strategic Partnerships
Culture Counsel is a monthly column written by Ashlee Froese that focuses on the intersection of pop culture and law. September is here, which means that now we have to reluctantly trade in our beach towels for briefcases. Lucky for Torontonians, it also means that we get to trade in our summer concert and food […]
Culture Counsel: How Mattel Banked Big on Marketing Barbie
Love it or hate it, the world has gone pink! Unless you are living under a rock, you cannot escape the behemoth marketing budget behind Mattel’s release of its movie, Barbie. Coupled with a record setting box office hit ($1 billion and counting), the proliferation of Barbie-associated merchandise is, depending on your perspective, all-encompassing, overwhelming, […]
Get Your Company Ready for Black Friday and Cyber Monday
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_column_text]We live in a rampant consumer society. This has never been more apparent than during Black Friday and Cyber Monday. In the retail world, these have become iconic and exceptionally lucrative days for the consumer […]
The Ultimate in Influencer Marketing: Build your Own Marketplace
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_column_text]Love it or hate it, influencer marketing is a pervasive and persuasive mode of advertising. In today’s society, it is estimated that about 45% of the world’s population uses social media. Generally, we spend […]
Can Food Trucks Save the Restaurant Industry?
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_separator][vc_column_text]Restaurants are central to our social fabric. First dates and anniversaries flood restaurant reservation lists. Celebrating your colleague’s promotion (or termination) happens at your local “Cheers”. What’s your favourite formula for Friday night’s “Netflix […]
4 Insurance Policy Considerations for Businesses Impacted by COVID-19
Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. With a number of provinces declaring a provincial state of emergency and, as of March 22, 2020, the Canadian federal government examining the Emergencies Act (but not yet enacting it), it is clear that we […]
Force Majeure: How COVID-19 Can Impact Your Contracts
[vc_row][vc_column][vc_column_text]Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business.[/vc_column_text][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]The Coronavirus pandemic has left a number of things up in the air. Of the many things that are important to have a firm grip on in precarious times is your business agreements. Protect yourself and […]
Culture Counsel: Prince Harry and Meghan Markle, the World’s Next Mega Influencers?
[vc_row][vc_column][vc_custom_heading text=”Kensington Palace” font_container=”tag:h2|font_size:10|text_align:right”][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. With the announcement that Prince Harry and Meghan Markle will step back from royal life, the world has been waiting with bated breath to see how they will settle into their […]
