Fairmont Hotel’s & Mattel Launch “The Barbie Dream Experiences”
In an exciting announcement for both the young and the young at heart, Fairmont Hotels & Resorts has teamed up with the renowned Mattel, Inc. to bring forth a year-long partnership that will sprinkle a touch of magic into the heart of Montreal. The spotlight is now on Fairmont The Queen Elizabeth, the host of […]
Culture Counsel: How Mattel Banked Big on Marketing Barbie
Love it or hate it, the world has gone pink! Unless you are living under a rock, you cannot escape the behemoth marketing budget behind Mattel’s release of its movie, Barbie. Coupled with a record setting box office hit ($1 billion and counting), the proliferation of Barbie-associated merchandise is, depending on your perspective, all-encompassing, overwhelming, […]
