Culture Counsel: TIFF and a Lesson on Strategic Partnerships
Culture Counsel is a monthly column written by Ashlee Froese that focuses on the intersection of pop culture and law. September is here, which means that now we have to reluctantly trade in our beach towels for briefcases. Lucky for Torontonians, it also means that we get to trade in our summer concert and food […]
Culture Counsel: How Mattel Banked Big on Marketing Barbie
Love it or hate it, the world has gone pink! Unless you are living under a rock, you cannot escape the behemoth marketing budget behind Mattel’s release of its movie, Barbie. Coupled with a record setting box office hit ($1 billion and counting), the proliferation of Barbie-associated merchandise is, depending on your perspective, all-encompassing, overwhelming, […]
Get Your Company Ready for Black Friday and Cyber Monday
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_column_text]We live in a rampant consumer society. This has never been more apparent than during Black Friday and Cyber Monday. In the retail world, these have become iconic and exceptionally lucrative days for the consumer […]
The Ultimate in Influencer Marketing: Build your Own Marketplace
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_column_text]Love it or hate it, influencer marketing is a pervasive and persuasive mode of advertising. In today’s society, it is estimated that about 45% of the world’s population uses social media. Generally, we spend […]
The Intersection of Consumer and Corporate Social Responsibility during COVID-19
[vc_row][vc_column][vc_column_text] Culture Counsel is a monthly column focusing on the intricacies of law through the lens of pop culture and business. [/vc_column_text][vc_separator][vc_column_text]In today’s COVID-19 environment, an interesting shift is emerging, bringing a heightened sense of consumer awareness. Consumers are carefully watching how companies are pivoting during this time. Some businesses are applauded and some are (rightfully) […]
