Culinary Pioneer Albert Adrià on Business, Family and Creativity
[vc_row][vc_column][vc_column_text]Renowned Spanish chef Albert Adrià—younger brother to Ferran—was the head pastry chef at elBulli and for many years the director of the 3-star Michelin restaurant’s workshop, El Bullitaller. These days, his elBarri restaurant group is involved in New York’s Mercado Little Spain and runs seven critically-acclaimed restaurants in Barcelona, Ibiza and London. This March, the […]
Is Men’s Makeup the New Frontier for Grooming?
[vc_row][vc_column][vc_column_text] As cultural trends evolve and progress, men have begun exploring uncharted territories previously prohibited by society. Is men’s makeup the new frontier in the world of grooming? [/vc_column_text][vc_column_text]The market for cosmetics in Canada is expected to be worth USD 15.79 billion by 2021, and one of the trends contributing to this growth is the […]
How HP Built Sustainability Into Its Business Model
[vc_row][vc_column][vc_column_text]When you buy an HP printer cartridge, it may contain plastic that’s been recycled up to seven times, which is no small feat considering that every new cartridge has to meet specific engineering requirements and strict performance standards. This circular-economy success story is possible, at least in part, because of the company’s long-term commitment to […]
Canadian Brand Frank And Oak Embraces Circular Fashion
[vc_row][vc_column][vc_column_text]Montreal-based fashion brand Frank And Oak launched online in 2012, focusing on elevated, affordable wardrobe basics for men. Pop-up shops and permanent brick-and-mortar boutiques followed, the brand introduced womenswear in 2016, and launched its Style Plan subscription boxes two years later. Along the way, the Canadian brand pivoted from a tech-enabled fashion startup to a […]
How Fashion Brand Reformation Scaled Sustainability
[vc_row][vc_column][vc_column_text] Since day one, LA-based fashion brand, Reformation, has been committed to minimizing their ecological footprint. Now a global retailer, they’ve proven that scaling the model is possible — and better for everyone. Founded 10 years ago by Yael Aflalo, Reformation — which opened its first international store in Toronto in 2019 and counts the […]
Why Guadeloupe should be your next Caribbean travel destination
[vc_row][vc_column][vc_column_text]Sun-loving Canadians generally flock to Cuba, Jamaica and the Dominican Republic for warm-weather getaways, but if you’re looking for a different—but still stunningly gorgeous—beach vacation, don’t overlook the verdant French Caribbean island of Guadeloupe. Air Canada’s direct flight between Montréal–Trudeau and Pointe-à-Pitre airports is less than five hours long, but you’ll feel a world away […]
Reed Krakoff on How to Reinvent A Brand
[vc_row full_width=”stretch_row” parallax=”content-moving” parallax_image=”15349″ parallax_speed_bg=”1.1″][vc_column][vc_empty_space height=”500px”][/vc_column][/vc_row][vc_row][vc_column width=”1/3″][/vc_column][vc_column width=”2/3″][vc_custom_heading text=”Written by Truc Nguyen” font_container=”tag:h6|font_size:12|text_align:center|color:%23a3a3a3″ google_fonts=”font_family:Dosis%3A200%2C300%2Cregular%2C500%2C600%2C700%2C800|font_style:400%20regular%3A400%3Anormal”][vc_custom_heading text=”HOW TO REINVENT A BRAND” font_container=”tag:h2|font_size:45|text_align:center|color:%23ffffff” google_fonts=”font_family:Unica%20One%3Aregular|font_style:400%20regular%3A400%3Anormal” css_animation=”slideInLeft” css=”.vc_custom_1575659535027{background-color: #97c3d4 !important;}”][/vc_column][/vc_row][vc_row][vc_column][vc_column_text]In February 2017, fashion designer and creative director Reed Krakoff was hired as Tiffany & Co.’s first ever Chief Artistic Officer, tasked with the challenge of creating a new creative vision […]
5 Art-Inspired Designs For Your Office
For the ultimate art-lover, here are five high-art pieces to elevate any office space. Incorporating art-inspired furnishings and decor into your workspace—especially if you’re an art lover—is an impactful way to liven up any workspace. Whether you’re working in a corporate, cookie-cutter building, an all-white studio that’s a temple of minimalism, or a busy WeWork […]
