Mallory Greene is the visionary founder reshaping the deathtech landscape with Eirene Cremations. Eirene disrupts traditional funeral practices, providing a digital-first approach to end-of-life services through the lens of empathy. Greene’s mission is to offer transparency, accessibility, and eco-conscious alternatives, challenging the norms of the funeral industry and dispeling the notion that families must follow expected rituals and norms during the mourning process. Eirene Cremations emerges as a trailblazer, carving a path where innovation meets compassion. With plans to further cultivate their Canadian business and expand into the US market, 2024 is poised to be a big year for the Toronto-based startup.