Renowned for its dedication to excellence and passion for world-class events, Heineken has elevated its enduring alliance with Formula 1 through a newly-inked, multi-brand agreement. This prestigious collaboration not only extends Heineken’s legacy within motorsport’s elite circle, but also marks its return as the Title Partner of the illustrious São Paulo Grand Prix in 2027. The announcement reaffirms Heineken’s commitment to delivering exclusive and immersive experiences to discerning fans worldwide.

In a groundbreaking initiative, Heineken pioneers the inception of the world’s very first Formula 1 season ticket—heralding a new era in motorsport hospitality. This luxurious all-access pass offers aficionados and their chosen companions privileged entry to every race on the prestigious F1 calendar. Beyond mere admission, the ticket encompasses seamless travel and sumptuous accommodation arrangements, ensuring fans indulge in every nuance of the sport’s global spectacle. The inaugural season ticket has been bestowed upon F1 devotee Brandon Burgess, recognizing his unwavering dedication, while an additional coveted pass is set to be awarded via the F1® Unlocked platform in the coming year.

Through this innovative offering, Heineken transcends traditional sponsorship, meticulously curating once-in-a-lifetime motorsport adventures that extend far beyond the racing circuit. The partnership underscores a shared philosophy with Formula 1: to captivate, engage, and reward the sport’s most passionate followers. As Formula 1 continues to expand globally—encompassing 24 distinguished races—Heineken’s commitment positions it at the zenith of experiential fan engagement.

With this visionary alliance, Heineken secures its place among the most revered names in global sports sponsorship, seamlessly blending unparalleled luxury with sporting passion. Fans are invited to immerse themselves in the thrill of Formula 1, experiencing every pulse-pounding moment with the ultimate season ticket—a symbol of prestige and devotion. To discover further details or to follow updates on this extraordinary opportunity, visit the official Formula 1 announcement.