Warner Bros. Discovery has unveiled a remarkable surge in audience engagement for the Milan-Cortina 2026 Winter Olympics, underlining its status as a premier purveyor of premium content across Europe. The company’s streaming and pay-TV platforms, notably HBO Max and Discovery+, achieved unprecedented streaming milestones, with total hours viewed soaring by an extraordinary 102% compared to the Beijing 2022 Games. This remarkable growth spanned key European territories including France, Germany, Italy, and the United Kingdom, each witnessing triple-digit engagement spikes and reflecting Warner Bros. Discovery’s unrivaled content curation.

Amid the spectacle of the Winter Olympics, the Crave Original series “Heated Rivalry” has ascended as an entertainment phenomenon. Chronicling the high-stakes romance between two rival hockey players, the drama has resonated profoundly with Olympic audiences, intensifying the merging of sporting and scripted worlds. The narrative’s immersive nature garnered further attention as its lead actors took part as Olympic torchbearers, dissolving boundaries between fiction and reality. With its provocative storytelling and cultural resonance, “Heated Rivalry” has earned a renewal for a second season, cementing its influence both within and beyond the Olympic movement.

Traditional television also experienced a significant renaissance, with Eurosport and TNT Sports drawing robust viewership upticks, exemplifying the enduring power of linear broadcasting when paired with exclusive global events. Warner Bros. Discovery’s executives attribute these resounding successes to the company’s strategy of seamlessly integrating elite sporting coverage with acclaimed entertainment, providing diverse audiences with a holistic viewing destination.

As the Winter Olympics coverage continues through February 22 across Warner Bros. Discovery’s platforms, viewers are invited to experience an unparalleled fusion of world-class athletics and captivating storytelling. For fans eager to immerse themselves in every highlight and exclusive feature, the legacy of Warner Bros. Discovery as the ultimate hub for both live sports and high-caliber narratives remains indisputable.